The Complete Project Process for Brand Photography
Erica Almquist Erica Almquist

The Complete Project Process for Brand Photography

A successful brand, fashion, or product photography job follows a structured process from initial consultation to final image delivery. By combining strategic planning, creative execution, and seamless collaboration, photographers can produce high-quality visuals that align with the client’s brand and vision.

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Capturing TEXTURE in Fashion
Erica Almquist Erica Almquist

Capturing TEXTURE in Fashion

Capturing texture in fashion photography transforms images into sensory experiences by using strategic lighting, macro techniques, and thoughtful composition to evoke the tactile quality and authenticity of products.

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Trends To Watch in Product Photography For 2025
Erica Almquist Erica Almquist

Trends To Watch in Product Photography For 2025

Product photography in 2025 is set to be shaped by cutting-edge technology, immersive storytelling, and a focus on sustainability. From hyper-realistic 3D renders and AR integration to vibrant backgrounds and nostalgia-inspired aesthetics, these trends offer photographers fresh opportunities to captivate and connect with diverse audiences.

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The Art of Marketing: How Photography Shapes Brand Perception
Erica Almquist Erica Almquist

The Art of Marketing: How Photography Shapes Brand Perception

Marketing and photography together create compelling visuals that capture attention, build brand identity, and foster deep audience connections. Quality photography isn’t just aesthetic; it’s essential for effective storytelling and driving engagement.

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Will AI Take Over Photography?
Erica Almquist Erica Almquist

Will AI Take Over Photography?

This blog explores the evolving role of AI in photography, highlighting its potential to enhance creativity and streamline workflows while emphasizing the irreplaceable human touch that defines true artistry.

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5 Trends in Product Photography for 2024
Erica Almquist Erica Almquist

5 Trends in Product Photography for 2024

As we look towards 2024, several trends have dominated the industry, each offering a unique way to showcase products in compelling and innovative ways. Here’s a closer look at five key trends that product photographers and brands should be aware of.

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