The Complete Project Process for Brand Photography
A successful brand photography job needs a well-structured process that promises seamless execution from concept to final asset delivery. Whether working with a major designer, a small business, or an emerging brand, having a clear roadmap helps bring the client’s vision to life. Here’s a step-by-step breakdown of the project process:
1. Initial Inquiry & Consultation
The first step begins when a client reaches out with an inquiry. This phase involves:
Understanding the client’s needs and goals.
Discussing the brand identity, target audience, and key messaging.
Determining the scope of the project: number of images, locations, models, styling, and deadlines.
Reviewing mood boards or inspiration references.
Providing an initial estimate and setting expectations.
2. Proposal & Contract
Once the requirements are clear, the next step is formalizing the agreement:
Drafting a detailed proposal including pricing, timelines, and deliverables.
Outlining terms of service, usage rights, and payment schedule.
Signing the contract to secure commitment from both parties.
3. Pre-Production Planning
This phase lays the groundwork for the shoot and includes:
Concept Development: Refining creative direction based on client feedback.
Mood Board & Shot List: Defining color schemes, lighting styles, poses, and compositions.
Team Assembly: Booking models, stylists, makeup artists, and assistants.
Location & Studio Scouting: Securing the best setting for the shoot.
Wardrobe & Prop Selection: Ensuring all necessary elements align with the vision.
Scheduling & Logistics: Coordinating shoot dates, permits, and transportation.
4. The Photoshoot
The day of the shoot is where all preparation comes to life:
Setup: Arranging lighting, backdrop, and props.
Wardrobe & Styling: Ensuring models and products are styled perfectly.
Shooting Process: Capturing images based on the planned shot list while allowing room for creative spontaneity.
Client Feedback (if on set): Making real-time adjustments based on client input. Most of the time I work remotely so the initial planning stage is the most important for me.
Backup & Storage: Immediately securing images to avoid data loss.
5. Post-Production & Editing
After the shoot, the images go through meticulous post-processing:
Selection: Narrowing down the best shots, I sometimes will release some shots that aren’t my ideal shots since everyone has different versions of “good”.
Retouching & Editing: Adjusting lighting, color grading, and refining details. I personally use a combination of Lightroom (for most of my color editing) and Photoshop (for retouching and final color adjustments).
Final Approval: Ensuring the client is satisfied with the edits before delivering the final files.
6. Delivery & Client Handoff
Once the images are finalized, they are delivered in the required formats:
High-resolution images for print and marketing materials.
Web-optimized files for e-commerce, social media, and websites.
Cloud-based delivery (Dropbox, WeTransfer, Google Drive, etc.).
Backup recommendations, I suggest holding onto photos for up to 2 years on an external hard drive, this has been such an added value for myself and my clients as things do happen and files get deleted
7. Follow-Up & Future Collaborations
After the project is completed, maintaining client relationships is key:
Gathering feedback for continuous improvement.
Offering additional edits or resizing if needed.
Discussing future projects and potential long-term collaborations.
Showcasing the project in portfolios and case studies (with permission).
Conclusion
A successful brand photography job is much more than just clicking the shutter. It’s a carefully crafted process that involves strategy, creativity, and execution. By following a structured approach from inquiry to delivery, photographers can create professional, high-quality results that resonate with their clients’ brands and audiences.
Whether you’re an emerging photographer or an established professional, refining your project workflow will help you stand out and create impactful visual content that makes brands shine.
